When it comes to soft coolers, one family of brands consistently stands above the rest:
Arctic Zone and Titan by Arctic Zone. Together, they represent the perfect balance of innovation, performance, durability, and everyday usability—earning their place as the U.S.’s #1 soft coolers*.
From daily lunches and beach days to tailgates, road trips, and extreme outdoor adventures, Arctic Zone and Titan Coolers are built to go wherever life takes you.
Industry Leading Cold Performance
Cold is the promise. Performance is the proof.
Both Arctic Zone and Titan Coolers are engineered with advanced insulation technologies designed to keep contents colder, longer. From ice retention to temperature stability, these coolers consistently outperform expectations in real-world conditions.
Whether you’re packing a meal for the day or food for a weekend, you can count on reliable, long-lasting chill.
Built for Everyday Life and Epic Adventures
Soft-sided doesn’t mean soft performance.
- Arctic Zone delivers lightweight, functional coolers and lunch solutions designed for everyday use—work, school, travel, and family outings.
- Titan by Arctic Zone takes durability and performance to the next level with rugged construction and materials, Deep Freeze™ Performance Insulation and adventure-ready design built for serious outdoor use.
From weekday routines to weekend escapes, there’s a cooler built for every lifestyle.
Designed with Real People in Mind
Great coolers don’t just keep things cold — they make life easier.
Across both brands, thoughtful design features shine through:
- Comfortable carry straps, shoulder straps and handles
- Leak proof, easy clean interior linings with antimicrobial protection
- Smart organization and storage options
- Multiple sizes, colors and styles for every need
Our products are designed not only to perform well, but to enhance your enjoyment and provide convenience.
Trusted by Millions Across America
Arctic Zone has been a household name for decades, trusted by families nationwide. Titan coolers, introduced over ten years ago, have quickly become a favorite among outdoor enthusiasts, athletes, and adventurers who demand more from their gear.
Together, these two brands are backed by:
- Millions of customers
- Top retail partners across the U.S.
- Consistently strong reviews and repeat buyers
- Over 40 years of experience and innovation
That kind of trust isn’t built overnight — it’s earned through performance and dependability.
One Family of Brands. One Standard of Excellence.
Arctic Zone and Titan Coolers share the same DNA: innovation, quality, and a commitment to pushing the boundaries of soft-sided coolers.
- Arctic Zone: Affordable, everyday convenience, style and accessibility
- Titan by Arctic Zone: Premium long-lasting performance, useful features and rugged capability
Different needs. Same uncompromising standards.
Why Arctic Zone & Titan Are #1 in Soft Coolers*
The title comes down to what matters most:
- Proven cold performance
- Durable, dependable design
- Products for every lifestyle
- Decades of innovation and trust
That’s what makes Arctic Zone and Titan Coolers the leaders in the cooler industry.
Ready to Upgrade Your Cooler?
No matter where you’re headed—work, school, the game, the campsite or the great outdoors—there’s an Arctic Zone or Titan Cooler built for the journey.
Explore Arctic Zone and Titan and experience America’s #1 soft coolers for yourself.
EXPLORE ARCTIC ZONE EXPLORE TITAN BY ARCTIC ZONE
*#1 in U.S. sales based on Circana data for 2024
