Who We Are
When we opened the doors in 1986, it was with a pretty simple idea: to make products that people loved. In those days, we had no grand plan to become the world’s largest supplier of insulated products – most days, we were just trying to keep the lights on.
We focused on making great products that were unique, practical and had integrity. Our coolers and lunch bags were like nothing else out there – insulated for better performance, more versatile, and much easier to use. And before long, people started to take notice. So we grew. A lot.
We acquired the Arctic Zone® brand in 2005 and soon after began licensing Columbia® products. Now, over 30 years later, we have offices worldwide and a large team of product designers, graphic designers, fashion and trend experts, marketing folks, and quality control and safety experts. But, we haven’t changed what we’ve tried to do since the beginning: create the best soft sided, insulated products in the world.